What Retailers in Canada Can Learn from the Chinese Market

Day 2 – June 1, 2022

10:45 am

- 11:20 am


Kostya Polyakov

Kostya Polyakov

National Industry Leader for Consumer and Retail Practice

KPMG Canada

China has surpassed the United States and has become the largest retail sector in the world and serves as a trend setter 2-3 years ahead of other major markets. KPMG’s National Leader for Consumer and Retail, Kostya Polyakov, explores the buying behavior of consumers in China and how these trends shape the retail industry. Kostya looks at the impact of integrated social commerce, leveraging technology in brick and motor, and the future of boundaryless retail where customer can buy whatever they want, wherever, and whenever the want it, in-store, online or whatever the future may hold.

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