Agenda

Driving Customer Centricity Accoss Channels

Day 1 – May 31, 2022

1:45 pm

- 2:30 pm

Speakers:

Erin Young

Chief Marketing & Merchandising Officer

McKesson Canada Corporation

Ali Asaria

CEO

Tulip

Andrea Limbardi

Chief Digital Officer

Indigo

The modern shopping experience has changed drastically. eCommerce adoption has skyrocked and shifted customer expectations across the board. The brands that stand out in today’s crowded market are 100% zero-ed in on their customers. Creating personalized experiences, engaging in two-way dialogues, and focusing on responsiveness. In this panel, executives from Indigo and Well.ca share insights into how they’ve adapted in the face of changing customer expectations and what they think it will take to stay ahead.

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