How to Reach and Succeed with Consumers in Quebec

Day 1 – May 31, 2022

11:30 am

- 12:15 am


Christian Bourque

Executive Vice-President, Leger


As those who have done business in Quebec will attest, the Quebec consumer thinks and behaves differently than other consumers. Most Quebecers come from a French culture, live in an English society and have an American lifestyle. Understanding their hybrid nature is your path to success in la belle province. Christian Bourque, Executive Vice-President, with Leger will reveal the insights from Leger’s new book, Cracking the Quebec Code. Christian reveals the seven character traits that make Quebecers unique and will set retailers up for success to crack the code and connect with customers in meaningful ways.

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