Day 1 – May 31, 2022
1:45 pm
- 2:30 pm
Speakers:
Sachin Arora
Divisional Vice President, Marketing Strategy + Insights
The Bay
Divisional Vice President, Marketing Strategy + Insights
Sachin Arora currently leads the Marketing Strategy, Insights and Analytics group at The Bay. His primary focus is on digitally transforming The Bay into Canada’s leading style platform through various acceleration and growth initiatives. Sachin is passionate about leveraging data to make clear decisions and solving difficult business problems.
Speaking at:
Torri Gunn
Industry Manager for Retail
Meta
Industry Manager for Retail
Torri Gunn is the Industry Manager for Retail at Meta. He and his team empower some of Canada’s Largest Retailers to grow with cutting-edge digital marketing, and future forward strategies. Prior to joining Meta, Torri worked in Politics – spending 6 years in Ottawa understanding the relationships between Data and Motivations through 2 Federal election cycles. He is passionate about helping businesses future-proof their Marketing, and supporting those businesses in their essential journey to Carbon Neutrality. Outside of his role at Meta, he holds an MA from The University of Ottawa, and enjoys spending every free moment with his 2 young boys.
Speaking at:
Increasingly over the last few years, digital surfaces have become the epicenter of product discovery and have transformed the shopping journey, moving people from ‘Going Shopping’ to ‘Always Shopping’. With billions of product options against millions of Retailers globally – how do Retailers ensure that they are meeting the right people at the right time? From hyper-personalized content, to influencer led discovery, to the personalization and digitization of the print flyer – retailers have the tools at their disposal today to take advantage of Discovery Commerce. In this discussion, attendees will hear the latest in discovery commerce trends from Meta before diving into a panel discussion on how retailers are applying this thinking to marketing approaches and driving ROI.
Sponsored by:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
