How and what Canadians are eating continues to rapidly evolve creating significant impact on grocery, food service, and the retail industry as a whole. Paco Underhill, founder of Envirosell Inc. and author of Why We Buy: The Science of Shopping, joins us to share insights from his latest book How We Eat: The Brave New World of Food and Drink. Paco shares the impact of change on store formats, ecommerce, and the changing values that prioritize sustainable packaging and healthier choices.