The convergence of powerful technologies, digitally mature customers, and expanding data sources has made delivering hyper-personalized, scalable engagements with customers a must. But if you’re struggling to bridge the gap between the kinds of experiences your customers want and what your business can actually deliver, you’re not alone. This session will explore the concept of customer adaptive retailing and how it can help you transform personalized omnichannel experiences into adaptive and predictive experiences – at every customer touch point.