As a dedicated diversity, equity, inclusion and belonging advocate, Salma has spent years actively engaging people in workplaces including Sephora Canada, Loblaw Companies, Airbnb, and communities to build healthy and positive cultures. As an organizational consultant for more than ten years, she uses experience and expertise in operations, process optimizations and change management to build thriving teams and cultures with a foundational focus on culture and behaviours, diversity, equity, inclusion and belonging. Trusted to listen, with an open mind and with respect, Salma consistently works to ensure inclusive solutions are created and implemented to meet and exceed the needs of those they support. With a passion for the why behind what people do, creating optimal experiences and ways of working and innovating through a strategic business lens, Salma strives to make more meaningful connections and impacts, while moving the dial forward towards positive change.