Founder and former CEO of Envirosell Inc. 34 years. Behavioral Research and Consulting firm. NYC based. Global Offices. Clients – 23 out of the Fortune 50 List. Testing prototype stores and bank branches in 47 countries. Expertise in the meeting of the Physical and Digital Worlds. Stores, banks, airports, libraries, museums, shopping malls, offices, cruise ships, model homes, websites. Paco has worked with a long list of Canadian retail chains and banks.

Simon & Schuster author of multiple global bestselling books – including Why We Buy: The Science of Shopping published in 28 languages and used in design schools and MBA programs. How We Eat – The Brave New World of Food and Beverages came out in January of 2022.

Board of Advisors – Hakuhodo – Japanese Advertising Agency. Ten-year term.
Board Member of General Shopping – the Brazilian Shopping Mall company. Three-year term.
Board of Advisors, Smithsonian Institute. Three-year term.
Board of Advisors, to multiple Tech start-ups.