Since launching Knix in 2013, Founder and CEO Joanna Griffiths has built it into one of the fastest growing intimate apparel brands worldwide. With a brand mission of empowering women, Knix is now the sixth fastest growing company in Canada and was named Strategy Magazine’s “2020 Brand of the Year”. Joanna is recognized nationally and internationally for her work as an entrepreneur and marketing disruptor, championing the topics of body inclusivity, fertility, mental health, and postpartum health.

In March 2021, Joanna made headlines when she closed a $50M funding round, three days before giving birth to her twin daughters. Throughout the process, Joanna had one simple rule — any potential investor who questioned her pregnancy and her ability to run a nine-figure company and be a mother was cut from the process. 

The only Canadian to be named one of Adweek’s 2021 Women Trailblazers, Joanna holds multiple patents and has been cited in hundreds of media publications, including Forbes, Fast Company, The New York Times, and more. She has been named Waterstone’s Most Admired CEO and Women of Influence’s Entrepreneur of the Year, among many other accolades.

Joanna holds an MBA with Distinction from INSEAD, sits on the board of Futurpreneur Canada, and will release her first book Life After Birth in 2021. She lives in Toronto with her husband, twin girls, and her dog, Alfie.Founder and CEO