Colleen has been growing businesses for 20+ years at retailers and brands by being the collaborator between and providing strategic direction and leadership to Merchandising & Marketing teams. Her passion is leveraging category management principles coupled with consumer insights to create innovative and effective strategies.

Colleen Martin is Chief Revenue Officer at Caddle Inc., the largest daily and monthly active panel in the Canadian marketplace whose mobile-first insights platform rewards Canadians for sharing data and engaging with brands.