Ali is the Founder and CEO of Tulip, the leader technology powering modern stores. Established in 2013, Tulip provides leading retailers with in-hand technology that empowers their store associates. Ali is also the Founder and former CEO of, a leading online retailer of health, beauty and baby products. Previous to that, he worked at BlackBerry and was known for making BrickBreaker, which was one of the most popular mobile games of its time.