Agenda

The Power of Driving Discovery Commerce

Speakers:

Sachin Arora

Divisional Vice President, Marketing Strategy + Insights

The Bay

Torri Gunn

Industry Manager for Retail

Meta

Increasingly over the last few years, digital surfaces have become the epicenter of product discovery and have transformed the shopping journey, moving people from ‘Going Shopping’ to ‘Always Shopping’. With billions of product options against millions of Retailers globally – how do Retailers ensure that they are meeting the right people at the right time? From hyper-personalized content, to influencer led discovery, to the personalization and digitization of the print flyer – retailers have the tools at their disposal today to take advantage of Discovery Commerce. In this discussion, attendees will hear the latest in discovery commerce trends from Meta before diving into a panel discussion on how retailers are applying this thinking to marketing approaches and driving ROI.

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