Catherine Laporte is a marketing and e-commerce expert who is known for her leadership, creativity, and business acumen. She joined Lowe’s Canada in 2018. As Divisional Vice-President, E-Commerce. Promoted Vice-President, Marketing in November 2019, she is responsible for promoting and raising awareness about the Lowe’s, RONA and Reno-Depot banners on both the digital and traditional marketing scenes.
Catherine first made her mark at the ALDO Group where she was responsible for launching the Little Burgundy and Locale brands and was involved in developing the Call It Spring brand in North America and internationally. Before joining Lowe’s Canada, she was Vice-President, Marketing & E-Commerce at DAVIDsTEA and worked to create a customer-focused centre of excellence. While doing so, she transformed the customer experience by redesigning the website and loyalty program.
Catherine is a graduate of the John Molson School of Business and is actively involved in the Montreal community as a board member of the Fondation les Petits Trésors and as a Guide for Zu Montreal.