{"id":1681,"date":"2021-12-21T04:41:48","date_gmt":"2021-12-21T09:41:48","guid":{"rendered":"https:\/\/events.retailcouncil.org\/store\/?post_type=session&p=1681"},"modified":"2022-04-28T11:17:46","modified_gmt":"2022-04-28T15:17:46","slug":"concurrent-sessions-3","status":"publish","type":"session","link":"https:\/\/events.retailcouncil.org\/dtl\/session\/concurrent-sessions-3\/","title":{"rendered":"Clicks and Bricks: How Do Digital Promotions Impact In-Store Traffic?"},"content":{"rendered":"\n

Curious to understand the impact digital promotions have on in-store traffic? Environics Analytics (EA) recently partnered with Lowe\u2019s Canada to take an in-depth look at the outcomes of a few of their most recent digital promotions. In this session, EA will examine the digital savviness of Lowe\u2019s Canada\u2019s customers to understand how responsive they are to online promotions and will measure the impact on Lowe\u2019s Canada\u2019s website and a specific store location, comparing pre-, during- and post-visit counts and segments. Discover how this analysis is providing Lowe\u2019s Canada with a more complete understanding of which customers segments and promotions drove in-store traffic and whether or not their digital promotions were reaching their key client segments.<\/p>\n","protected":false},"featured_media":0,"template":"","session_track":[],"class_list":["post-1681","session","type-session","status-publish","hentry"],"acf":[],"yoast_head":"\nClicks and Bricks: How Do Digital Promotions Impact In-Store Traffic? | DTL Qu\u00e9bec<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/events.retailcouncil.org\/dtl\/session\/concurrent-sessions-3\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clicks and Bricks: How Do Digital Promotions Impact In-Store Traffic? | DTL Qu\u00e9bec\" \/>\n<meta property=\"og:description\" content=\"Curious to understand the impact digital promotions have on in-store traffic? Environics Analytics (EA) recently partnered with Lowe\u2019s Canada to take an in-depth look at the outcomes of a few of their most recent digital promotions. In this session, EA will examine the digital savviness of Lowe\u2019s Canada\u2019s customers to understand how responsive they are […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/events.retailcouncil.org\/dtl\/session\/concurrent-sessions-3\/\" \/>\n<meta property=\"og:site_name\" content=\"DTL Qu\u00e9bec\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-28T15:17:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/events.retailcouncil.org\/dtl\/wp-content\/uploads\/sites\/12\/2021\/12\/190528_Store2019_063-HiRes-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/events.retailcouncil.org\/dtl\/session\/concurrent-sessions-3\/\",\"url\":\"https:\/\/events.retailcouncil.org\/dtl\/session\/concurrent-sessions-3\/\",\"name\":\"Clicks and Bricks: How Do Digital Promotions Impact In-Store Traffic? | DTL Qu\u00e9bec\",\"isPartOf\":{\"@id\":\"https:\/\/events.retailcouncil.org\/dtl\/#website\"},\"datePublished\":\"2021-12-21T09:41:48+00:00\",\"dateModified\":\"2022-04-28T15:17:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/events.retailcouncil.org\/dtl\/session\/concurrent-sessions-3\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/events.retailcouncil.org\/dtl\/session\/concurrent-sessions-3\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/events.retailcouncil.org\/dtl\/session\/concurrent-sessions-3\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/events.retailcouncil.org\/dtl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Clicks and Bricks: How Do Digital Promotions Impact In-Store Traffic?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/events.retailcouncil.org\/dtl\/#website\",\"url\":\"https:\/\/events.retailcouncil.org\/dtl\/\",\"name\":\"DTL Qu\u00e9bec\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/events.retailcouncil.org\/dtl\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/events.retailcouncil.org\/dtl\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/events.retailcouncil.org\/dtl\/#organization\",\"name\":\"DTL Qu\u00e9bec\",\"url\":\"https:\/\/events.retailcouncil.org\/dtl\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/events.retailcouncil.org\/dtl\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/events.retailcouncil.org\/dtl\/wp-content\/uploads\/sites\/12\/2021\/11\/cropped-RCC_DTL_Logo_EN.png\",\"contentUrl\":\"https:\/\/events.retailcouncil.org\/dtl\/wp-content\/uploads\/sites\/12\/2021\/11\/cropped-RCC_DTL_Logo_EN.png\",\"width\":1011,\"height\":301,\"caption\":\"DTL Qu\u00e9bec\"},\"image\":{\"@id\":\"https:\/\/events.retailcouncil.org\/dtl\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Clicks and Bricks: How Do Digital Promotions Impact In-Store Traffic? | DTL Qu\u00e9bec","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/events.retailcouncil.org\/dtl\/session\/concurrent-sessions-3\/","og_locale":"en_US","og_type":"article","og_title":"Clicks and Bricks: How Do Digital Promotions Impact In-Store Traffic? | DTL Qu\u00e9bec","og_description":"Curious to understand the impact digital promotions have on in-store traffic? 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