{"id":1189,"date":"2021-12-07T17:53:12","date_gmt":"2021-12-07T22:53:12","guid":{"rendered":"https:\/\/events.retailcouncil.org\/store\/?post_type=session&p=1189"},"modified":"2022-03-15T19:59:48","modified_gmt":"2022-03-15T23:59:48","slug":"session-18","status":"publish","type":"session","link":"https:\/\/events.retailcouncil.org\/dtl\/session\/session-18\/","title":{"rendered":"Leadership Driven Pride in Retail"},"content":{"rendered":"\n

As Canadian Tire celebrates its 100th birthday, the Corporation (CTC) is embarking on its next 100 years with an evolved brand purpose: to Make Life in Canada Better. This serves as their North Star for all decision-making, from product offerings and shopping options to their approach to community support. Hear CTC\u2019s Chief Brand and Customer Officer, Susan O\u2019Brien, speak about how the Company\u2019s rich history, combined with its pandemic response, led to the evolution of its brand purpose. Aligned to a collective brand purpose, CTC\u2019s tens of thousands of employees feel connected to something greater than themselves, which has instilled a sense of pride across the enterprise and is enabling the Company\u2019s Better Connected strategy.<\/p>\n","protected":false},"featured_media":0,"template":"","session_track":[],"class_list":["post-1189","session","type-session","status-publish","hentry"],"acf":[],"yoast_head":"\nLeadership Driven Pride in Retail | DTL Qu\u00e9bec<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/events.retailcouncil.org\/dtl\/session\/session-18\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leadership Driven Pride in Retail | DTL Qu\u00e9bec\" \/>\n<meta property=\"og:description\" content=\"As Canadian Tire celebrates its 100th birthday, the Corporation (CTC) is embarking on its next 100 years with an evolved brand purpose: to Make Life in Canada Better. 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