Andrea Limbardi is Chief Digital Officer at Indigo, Canada’s leading book and lifestyle retailer. She has over 25 years of retail experience spanning stores, merchandising, and digital. She is responsible for leading Indigo’s digital modernization and transformation including the omni-channel digital product and design, e-Commerce sites, performance marketing, loyalty, and customer data teams. Andrea is also the founder of Thoughtfull.co, a marketplace of products and experiences designed to make gift giving easy and joyful.